Asus has launched three new models in its Zenfone line, out of which the Zenfone 3 Deluxe is arguably the most interesting to mobile photographers. It comes with an impressive camera spec sheet that includes a 23MP 1/2.6-inch Sony IMX 318 sensor, F2.0 aperture, 4-axis optical image stabilization, electronic video stabilization in video mode and an AF-system that combines contrast-detect, phase-detect and laser technologies. At the front there is an 8MP sensor with F2.0 aperture but video shooters will have to make do without a 4K mode.
Under the hood the Android OS is powered by a Snapdragon 820 chipset and up to an enormous 6GB of RAM. Storage ranges from 32 to 128GB and is expandable via a microSD slot. A fingerprint reader, 3,000mAh battery with QuickCharge technology and a Type-C USB connector are all features you would expect on a current flagship device although the 1080p resolution of the 5.7-inch display cannot quite keep up with the Quad-HD displays of most competitors. All the technology is nicely wrapped up in a full aluminum unibody with "invisible" antenna lines that don't disturb the overall design language.
Along with the Zenfone 3 Deluxe Asus has also launched the standard Zenfone 3 that comes with a less powerful chipset, a smaller 5.5-inch display and a 16MP camera. The Ultra model ups the screen size to a massive 6.8-inches and features the same camera as the Deluxe. No information on availability has been released yet but the Zenfone 3 will cost you US249, the Ultra will set you back $479 and the Deluxe is the most expensive new model at $499.
Taipei, Taiwan (30th May, 2016) — ASUS Chairman Jonney Shih took the stage today during the Zenvolution press event at Computex 2016 to unveil Zenbo, the first ASUS robot, along with a stunning portfolio of third-generation mobile products designed to provide users with revolutionary functionality for pursuing their passions. The incredible line-up includes the all-new ZenFone 3 family, featuring ZenFone 3 Deluxe, the new flagship ASUS smartphone with advanced camera technology that takes mobile photography to the next level; ZenFone 3, a feature-packed smartphone that brings premium design and empowering performance to users; and ZenFone 3 Ultra, an incredibly powerful smartphone with a 6.8-inch Full HD display that excels at entertainment. Also announced were ZenBook 3, an ultra-sleek and lightweight notebook with a premium aluminum design, along with ASUS Transformer 3 and ASUS Transformer 3 Pro, the world’s most versatile PCs that feature an unrivalled combination of mobility, convenience, and expandability.
While revealing ASUS Zenbo, Chairman Shih said, “For decades, humans have dreamed of owning such a companion: one that is smart, dear to our hearts, and always at our disposal. Our ambition is to enable robotic computing for every household.”
Joining Mr. Shih on stage, Intel’s Corporate Vice President and General Manager of the Client Computing Group, Navin Shenoy said, “For nearly thirty years, Intel and ASUS have been collaborating to bring some of the most innovative PCs and devices to market. We are excited to continue that collaboration on the new ZenBook and Transformer 3 family powered by Intel Core processors, and we look forward to working closely with ASUS on expanding beyond traditional clients into new, emerging markets like robotics.”
ASUS Zenbo, the ZenFone 3 Series, the ASUS Transformer 3 Series, and a line-up of other all-new ASUS products are on display at the ASUS showroom at the Nangang Exhibition Hall at Taipei World Trade Center. Visitors to Computex 2016 are invited to visit the showroom to experience the revolutionary functionality of these latest ASUS innovations for themselves.
ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
ZenFone 3 Deluxe is the flagship model of the ZenFone 3 family and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody, and has a rear surface free of unsightly antenna lines and an ultra-thin 4.2mm edge.
ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a gamut of over 100% NTSC color space for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe has a powerful Qualcomm® Snapdragon™ 820 Series processor, Adreno™ 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.
ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features 3-axis electronic image stabilization for steady 4K UHD videos. Coupled with an ASUS TriTech autofocus system that automatically selects 2nd generation laser, phase detection, or continuous autofocus to provide accurate and nearly instant 0.03-second focusing and subject tracking, as well as exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.
ZenFone 3 Deluxe has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger and unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times and a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless.
ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speaker and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs.
ZenFone 3 — Agility, Beauty, and Clarity
Winner of a Computex 2016 d&i Award, ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.
ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects 2nd generation laser, phase detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.
ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm Snapdragon 625 octa‑core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, an integrated X9 LTE modem, and 802.11ac MU-MIMO Wi-Fi connectivity — PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra — Unleashed, Unlimited, and Unrivaled
Winner of a Computex 2016 Best Choice Golden Award, ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 by 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone:X.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user's finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Ultra also has a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.